OPTIMIZATION OF THE ROLE OF RADIO ENTERPRISES IN SEARCHING INFORMATION THROUGH INTERNET IN D'RADIO LAMPUNG

Yuli Evadianti, Fikri M Akbar

Abstract


Social networking media such as twitter, facebook, instagram and the like is a medium that can be used by broadcasters in searching for information. The existence of the internet as a new media has penetrated every layer of society, including in terms of news and information search. Now the internet is no longer only can be enjoyed by certain circles only but also can be enjoyed by all circles. Whether it is the middle or upper class with various social economic classes and level of education.

As a source of broadcasting information, radio also serves as the main source of information to convey information to the community. In addition to entertainment or music, news events or information are the types of programs favored by the public. If radio stations broadcast interesting and liked information by listeners, this can be used as a tool to increase the number of selling points for the radio station concerned.

Based on this, this research aims to see the efforts to optimize the role of radio broadcasters in finding information via the Internet in D'Radio Lampung. This study uses a descriptive method with data collection techniques in the form of interviews and observations to radio broadcasters in D'Radio Lampung. The results show that there are various obstacles in connection with the search for information through the internet. However, there are also efforts made by radio broadcasters to optimize the search for information through the internet.

Keywords: Communication, radio broadcaster, internet, D'radio Lampung

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ICSTIEM: International Conference on Sosial Technological, Innovation, Economics and Management, Penerbit Fakultas Ilmu Sosial dan Ilmu Politik (http://www.jurnal.saburai.ac.id/index.php/ICSTIEM/index).