THE ANALYSIS ON THE IMPACTS OF PROMOTION TOWARDS THE SALES OF BANANA PROCESSED PRODUCTS IN THE CENTER OF BANANA CHIPS OF BANDAR LAMPUNG

Olivia Tjioner, Dameria Magdalena

Abstract


Lampung is a province of banana agricultural products. One type of processed banana that many people favored is banana chips. Small-scale agro-industry sector which has potential to be developed in Lampung Province is the business of making various banana processed products. The study aims to test and analyze the influence of marketing mix to sales volume (study on Joint Business Group (KUB) "Telo Rezeki" In Bandar Lampung). The population used in this study amounted to 76 respondents from the total number of consumers of the Joint Business Group (KUB) "Telo Rezeki" In Bandar Lampung. Data analysis method used was simple linear regression analysis. Based on the results of the analysis of data obtained, it could be concluded that the promotion variable (X) affect the sales volume variables (Y) this is evidenced from the results significant coefficient of 0.000 <0.05 which means Ha is accepted. So it can be concluded that the promotion effect on the increased sales volume.

 

Keywords: Promotion, Sales Volume, agricultural product


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ICSTIEM: International Conference on Sosial Technological, Innovation, Economics and Management, Penerbit Fakultas Ilmu Sosial dan Ilmu Politik (http://www.jurnal.saburai.ac.id/index.php/ICSTIEM/index).